I AM BACK! Back from New York. Back from Surtex.
And it was SO amazing.
I remember, about 2 years ago, I had (frankly) know idea about „Licensing“ as being a market on its own. I mean, I had my illustrations and designs on pacifiers, drinking bottles, puzzles and so on, but I always got commissioned to create those.
Back then I took Lilla Rogers course „Make art that sells“ and the best was to meet so many people from around the world in our online Facebook community. I heard about Surtex, THE trade show for Licensing. Licensing - what a world… you create collections or single pieces (which is fine for the greeting card market) and offer these to manufacturers, retailers, wholesales to license. Like that you have the possibility to use one design for different products. One may license it for bedding, another one for apparel. Who knows… the possibilities seem to be endless.
Anyway, I really wanted to go there. But I had my second baby girl in April 2014 and did not even think about going in 2015. But then I had the luck to become one of Wundergardens illustrators. Wundergarden is my agent, run by Maria Bogade. She is just awesome and such a lovely and fun person and I am so happy for being represented by her. She wanted to go to Surtex with a booth and as I heard that I really wanted to join and help her in person. So long story short: this is how I made it to attend Surtex this year. Yay!
My friend Céline, who owns the Letterpress Studio Poule folle, joined us to visit her friends from Ladyfinger Letterpress who exhibited at the National Stationery Show which was next to Surtex on the same floor.
We arrived Friday night at some kind of rush hour (or let’s call it Party hour) in New York and had some Pizza.
On Saturday we set up the booth and were surprised how fast we were. Haha. Lucky us. Like that we had some time to explore New York at least a bit. I have been there some years ago and had some spots I wanted to visit again. Like Top of the Rock ( I am such a tourist ^^), Bryant Park (had some ice tea) and Magnolia Bakery (gosh, those Cupcakes!! Divine). That was a great day and a nice evening (which we spent together with Céline in the restaurant „Eatery“ - yummy!).
Next day was the first day of Surtex. We were pretty excited, had our badges printed ( felt very important *haha*) and waited for the crowd to stop by our booth. They came and we had such good talks.
I have no comparison to prior years as we were first timers, but the quality of those who stopped by was really good. I read that a lot in other Surtex recaps on blogs this year (I have many recaps listed on my Surtex-Pinboard): more quality than quantity. And that’s what it is about, right? You want to have good talks that might lead to work. That’s why you are there. And after all, I can understand why the new management raised the prices to walk the show. When you buy a booth you want to make business. I mean, you have to figure out who of those people walking by your booth are interesting for you and which aren’t. You want to stop the right people that otherwise might possibly pass by.
But, and that was definitely another highlight, don’t forget all those amazing artists you can meet. So many that I had known online for years. Like Miriam Bos e.g., who is also being represented by Wundergarden. She is such a nice person and we connected via the ecourse about two years ago. Netherland and Germany finally meets in the US (see picture below).
Or the happy happy art collective. What a fun bunch of people. And there booth was amazing!!
Marta Berk was one of our neighbors. I met her some weeks before via instagram. And then there was Stephanie Chambers, also booth neighbors who helped us out with scissors, fed us with Lollipops and were so fun to talk to.
This was such an amazing experience and I can only recommend it to anyone who is interested in Licensing. And I can’t wait what the outcome will be. Wundergarden had a lot of follow ups to do for sure.
I hope you liked my personal view. I'll be back as soon as I have more fun things to share with you :)
Enjoy the rest of the month,